МОВА І СУСПІЛЬСТВО




Issue 3, 2012




ECONOMIC VALUE OF LANGUAGE

Oleksandr Bondar

Illia Mechnikov National University in Odessa
vul. Dvorianska, 2, Odessa, 65026, Ukraine

The article dwells upon scantily explored language characteristic, namely its economic value, which is the connection of language with economic categories. Peculiarities of natural language as product have been defined by two groups of relevant characteristics. Economic value of language presupposes the knowledge of economic categories. The author supports the understanding of language as humanitarian ca¬pital. An attempt has been made to prove the possibility of studying language by means of economic cate¬gory of goods by defining a range of distinctive features which provide an opportunity for interpreting the language as humanitarian goods.

Key words: language, economic value, capital, civil humanitarian goods, economic issues in linguistics.


LANGUAGE AND IDENTITY IN THE MODERN WORLD

Nataliya Chernysh

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
nchernysh@gmail.com

The article studies the phenomenon of double contextualization as to correlation between language and identity. It analyses the influence of globalization and regionalization processes on local cultures, where language and identify are the key factors. It demonstrates attempts to comprehend these processes in sociology. Based on trend international survey on social identities of the Ukrainian population (1994–2010), in which the author of the article participated, a statement has been put forward as to the necessity to exchange senses between the representatives of social sciences and humanities in connection with interpretation of complicated relations of language and identity.

Key words: globalization, language, identity, identitet/marker, identification practices.


GEOGRAPHY AND LINGUISTICS: TRENDS AND ISSUES OF INTERACTION

Roman Lozynskyy

Ivan Franko National University in Lviv
vul. Doroshenka, 41, Lviv, 79000, Ukraine
lrm3@ukr.net

The article discusses theoretical and methodological problems of geography and linguistics inte¬raction. It analyzes the units of territorial language differentiation (dialect, patois, vernacular and local speech variety) as an object of geographical research. The author characterizes scholarly direc¬tions that have formed at the crossroad of geography and linguistics: ethnolinguistic geography, linguistic geography, areal linguistics and toponymy. The interaction of social geography, sociology and sociolinguistics has been marked. The article follows the history of formation and development of these trends and enumerates their achievements. It also in¬dicates current problems of linguistic and geographical research development and ways of their overcoming.

Key words: geography, linguistics, sociolinguistics, language/dialect, territory.


SOCIOLINGUISTICS AND LINGUONATIOLOGY: THE UKRAINIAN VARIANT OF INTERACTION

Yaroslav Radevych-Vynnytskyi

National Research Institute of Ukrainian Studies and World History
vul. Isaakiana, 18, Kyiv, 01135, Ukraine
radwin@ukr.net

The article discusses the object and the tasks of sociolinguistics and linguonatiology. Lin¬guo¬natiology is a complex inter-disciplinary discipline related to sociolinguistics, ethnosocio¬linguistics, linguistic political science, ethnolinguistics, psycholinguistics, linguocontactology and other research directions. The need to develop linguonatiology is defined by peculiar features of nation’s social being. Integration of new approaches to the description of language in society is provided by paradigm features of innovative lin¬guistic paradigm.

Key words: sociolinguistics, linguonatiology, nation, language situation, language policy.


THE NOTION ETHNOLINGUISTIC VITALITY IN SOCIOLINGUISTICS

Viktoriya Rygovanova

Horlivka State Pedagogical Institute of Foreign Languages,
vul. Rudakova, 25, Horlivka, 84626, Ukraine
vikatriada@yandex.ru

The article discusses the content of new sociolinguistic notion of «ethnolinguistic vitality». It describes structural parameters for measuring the vitality of language groups. The paper singles out demographic and status factors as well as characteristics of institutional support to group vitality analysis. It also reviews the correlation of the notions of «vitality» and «stability». The theory of ethno¬linguistic vitality has got a heuristic value combining sociolinguistic and cultural research with studying the issues of social psychology.

Key words: sociolinguistics, language situation, ethnolinguistic vitality, ethnolinguistic stability, language group.


HYPERO-HYPONYMIC RELATIONS OF THE TERM LANGUAGE POLICY IN THE UKRAINIAN AND JAPANESE LANGUAGES

Yuliya Dziabko

Ivan Franko National University in Lviv
vul. Universytetska, 1, Lviv, 79000, Ukraine
yuliya.dzyabko@hotmail.com

The article discusses one of the aspects of characterizing comparative semantic socio¬linguistic term system in the Ukrainian and Japanese languages, namely hypero-hyponymic relations. It offers comparative analysis of hyponymic relations of the term language policy and its corres¬ponding term 言語政策 /gengo seisaku/ and defines convergent and divergent features in for¬mation of subordinate generic notions. The descrip¬tion of hypero-hyponymic corresponding terms helps to arrange dictionary entries of the Ukrainian-Japanese Dictionary of Sociolinguistic Terms.

Key words: comparative analysis, language policy, hypero-hyponymic relations, hyponym, hyperonym, seme.


ON THE MEANING OF THE TERM KOINE IN SOCIOLINGUISTICS

Volodymyr Demchenko

Kherson Faculty of Management and Business of Kyiv National University of Culture and Arts
vul. Lenina, 36, Kherson, 73000, Ukraine
d.vovchyk@gmail.com

Based on the analysis of the situation of biculturalism and bilingualism the article considers an opportunity for introducing the term koine to the Ukrainian scholarly metalanguage. The article analyses the correlation of other terms, in particular pidgin and territorial variant of the Russian language, provides some illustrations to linguistic realization of these terms. The author suggests that koine is a natural and organic variety which changes not only language strata, but also dialectal elements.

Key words: biculturalism, bilingualism, pidgin, koine, national culture.


CORRELATION LANGUAGE – AGE: NEW ASPECTS OF DESCRIPTION ON THE MATERIAL OF NON-OFFICIAL NAMES GIVEN TO SCHOOLCHILDREN

Adriana Chuchvara

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
adriana.chuchvara@gmail.com

The author suggests that the motivational grouping of nicknames is influenced by the age of the respondent who is describing non-official naming in the questionnaire. Data for research have been collected by way of written survey held among the schoolchildren from ten districts of Lviv Region. The article analyses the questionnaires of schoolchildren aged 14 (born in 1996), 15 (born in 1995), 16 (born in 1994) and 17 (born in 1993). Based on non-official names of schoolchildren of four age groups, motivational features of collected antroponyms have been reviewed and motivational groups, sub-groups and types of nicknames have been singled out.

Key words: nickname, nomination motif, motivation group, schoolchild.


FORMATION OF THE STATUS OF THE PERSIAN LANGUAGE IN DIFFERENT STATE INSTITUTIONS: HISTORY AND CURRENT STATE

Marta Stelmakh

Ivan Franko National University in Lviv,
vul. Universytetska, 1, 79000, Lviv, Ukraine,
stelmarta121@yahoo.com

It is worth noting that the Persian language (Farsi) as an official language in Iran is a mother tongue only to half of the population. Throughout the history this language has been an instrument of implementing Iranian nationalist policy. The language was forming in the 6th–3rd BCE in the systems of various state and political coordinates. Since the beginning of the 20th century language policy of the state has been carried out simultaneously with political ruling. Wide promotion of the Persian language has unfolded in other Islamic states and in the countries which have common historical roots with Iran. Economic and political partnerships have been established with them.

Key words: the Persian language, state government, promotion of the Persian language, purism, legislation.


NAMES OF NOBLE WOMEN IN VOLYN IN THE 16TH AND 17TH CENTURIES

Іrena Mytnik

University of Warsaw,
ul. Szturmowa 4, 02-678 Warsaw, Poland
iwmytnik@uw.edu.pl

The article aims to explore the social aspects of Ukrainian anthroponomical stock in the 16th and 17th centuries which concerns female representatives of the most privileged class of noble women in Volyn. It presents and describes their baptismal names, personal identification formulae (naming styles), which, being additional identifiers, were a language measure for social differentiation of a person in the society. To elucidate the problem a range of scantly studied sources of the 16th and 17th centuries were used. The author expresses the opinion that ways and means of naming noble women, which were different in the documents of various genres, show the dependence on social and cultural factors.

Key words: names of noble women, appellatives, personal identification formulae, patronyms.


«SYNOPSIS» BY I. HISEL THROUGH THE PRISM OF LINGUISTIC CONCEPTIONS OF UKRAINIANS IN THE SECOND HALF OF THE 17th CENTURY

Iryna Farion

National University «Lvivska Politechnika»
vul. Karpinskoho, 2/4, 79013, Lviv, Ukraine
iryna.farion@gmail.com

The object of the article is the famous historiographical monument of the second part of the 17th century – «Synopsis». For the first time this monument is researched in the context of rep¬resentation of language consciousness, especially in representation of language knowledge, senses, evaluations and author’s instructions about language and its reality. The main points of language consciousness of that time, visible through ideas of Medieval teocentricism of language intelligence as a component of Christian ontology and gnoseology, are described and analyzed in the context of the ideas of grammatical universalism.

Key words: linguistic conceptions, language consciousness, Christian ontology and gnose¬ology, etnonim.


NAMES OF LVIV CITIZENS IN THE 19TH CENTURY: NAMES OF THE NEWBORN IN SOCIAL GROUP «WORKERS»

Lesia Lunyo

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
lesia-lu@ukr.net

The article makes an attempt to characterize the names with due account taken of their belonging to certain social group. The analysis is based on the largest social group in Lviv in the 19th century – the «workers». The data has been obtained from Latin-language church registers from the church of St Paraskeva and cathedral of St Magdalena. The author believes that antroponyms of workers’ children were formed by mostly simple and widely spread names. Foreign and multicom¬po¬nent antroponyms were observed in the families of Roman Catholics. A religious factor was the most powerful reason for naming children.

Key words: antroponyms, spectrum, factor of name choice, social group «workers», Lviv.


SPANISH SOCIOLINGUISTICS AS A BASIS FOR LANGUAGE LINGUISTIC DESCRIPTION

Roman Pomirko

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
rpomirko@yahoo.es

The article describes problematic aspects of language description in the works of Spanish sociolinguistics: peculiar features of male/female speech realization, dialectal segmentation, lan¬guages rebirth after Franko dictatorship, role of the system of regulated education for linguistic consciousness development etc. The author defines the role of social and ethnical factors in for¬mation of phonetic features of Iberian dialects, in particular Navarrese, Asturian and Andalusian, by describing their correlations and autochthonous features.

Key words: Spanish sociolinguistics, male/female speech, language rebirth, phonetic phenomena.


MASS MEDIA REACTION TO SOCIETY DEMAND: NEOLOGISMS IN SPANISH MASS MEDIA DISCOURSE

Ivanna Khomytska

Ivan Franko National University in Lviv,
vul. Universytetska, 1, Lviv, 79000, Ukraine
yanita8@gmail.com

The article describes neologisms of the Spanish language taking into account their functions in the society. The research material was obtained by the method of continuous sampling from Spanish speaking media (mostly electronic materials) which are the source of new concept representation. Language of mass media is rich in prefixal and suffixal neologisms, compounds and acronyms, most of which have entered into everyday usage and are not recorded in dictionaries of neologisms.

Key words: mass media language, ways of neologism formation, types of neologisms, borrowings, dictionaries.


POLISH SOCIOLINGUISTICS: SELECTED ASPECTS OF VERBAL AGGRESSION ANALYSIS

Svitlana Romaniuk

University of Warsaw,
vul. Szturmowa, 4, Warsaw, Poland
s.romaniuk@uw.edu.pl

Under conditions of new paradigm in linguistics, the instruments of Polish sociolinguistics reveal social principles of communication, in particular verbal aggression as means of influencing the addressee by the speaker with the aim of his/her persuasion for achieving the main goal, which is power. Polish linguists described the types of verbal aggression (immediate, present and undetec¬table in message content), its structure (separating aggression and criticism), psychological basis and its relations to language culture. One of the aspects of describing verbal aggression is attention to linguistic environment. The article shows the role of such categories as negative communication space, quarrel, conflict, manipulation, etc.

Key words: verbal aggression, political discourse, manipulation, addressee, addresser.


MODERN LANGUAGE POLICY OF UKRAINE AND ITS ASSESSMENT BY EUROPEAN INSTITUTIONS

Juliane Besters-Dilger

Albert Ludwigs University of Freiburg,
D-79085 Freiburg, Germany
juliane.besters-dilger@slavistik.uni_freiburg.de

The article describes the development of language policy in Ukraine in 2010–2011. It takes into account the reaction of three European institutions: the European Charter for Regional or Minority Languages, the OSCE High Commissioner and the European Commission for Democracy through Law (the Venice Commission). In 2010–2011 European organizations pointed to the problematic aspects of the Ukrainian legislation in relation to the Ukrainian language, which was supported by these organizations for the first time. Amendments to the draft law «Law on Languages» and new draft law «Law on Principles of State Language Policy» proved to be superficial. Following the development of political discourse over the last two years it becomes clear that what was announced was true partially and the criticism of foreign organizations was often concealed.

Key words: Language policy, language legistation, state language, regional language, minority language, OSCE, CE.


OPINION OF THE EUROPEAN COMMISSION FOR DEMOCRACY THROUGH LAW ON THE DRAFT LAW «ON LANGUAGES IN UKRAINE» (№ 1015-3)

Olha Shved

Lviv State University of Internal Affairs,
vul. Horodotska, 26, Lviv,79007, Ukraine
olya88shwed@gmail.com

The article analyzes one of new legislative initiatives: draft law «On Languages in Ukraine» (No 1015-3). It points to positive and debatable aspects of normative document content taking into account the conclusion of the European Commission for Democracy through Law. Considering stateless historical past and troublesome heritage from the Soviet Union, the European experts recommend continuing work on improving provisions and terms of the normative document.

Key words: language legistation, state language, regional language, European Commission for Democracy through Law.


NATIONAL IDENTITY AS A BASIS FOR EFFECTIVE LANGUAGE POLICY

Nadiya Trach

National University «Kyiv-Mohyla Academy»
vul. Skovorody, 2, Kyiv, 04070, Ukraine
krasiya@yahoo.com

The article highlights the correlation between the concept of national identity and language with the issues of language policy. The object of the analysis is the result of pilot survey held by method of structured interview among philology students at «Kyiv-Mohyla Academy» in February 2011. The survey illustrated tight connection between language, formation of national identity, huma¬ni¬tarian universals and values. The author outlines the prospects of studying this issue, in particular holding surveys among representatives of various state regions.

Key words: language policy, language situation, national identity, opinion poll, self-identification.


THE UKRAINIAN LANGUAGE IN ITALY: SOCIOLINGUISTIC ASPECTS

Salvatore Del Gaudio

Taras Shevchenko National University in Kyiv,
bul. Shevchenka 14, Kyiv 01033, Ukraine
sadega@hotmail.com

This paper outlines the periods of diffusion of the Ukrainian language in Italy, social and demographic characteristics of language speakers, organizations which support the Ukrainian language and communication practices of the language. The author has systematized the data in historical pers¬pective using the information of statistical sources on sites. Insufficient funds have allowed for collec¬ting limited amount of data for describing the problem. The article states that Ukrainians in Italy live under conditions of diglossia.

Key words: sociolinguistics, language contacts, the Ukrainian language, language of immig¬rants, the Italian language.


TYPES OF DEVIATIONS IN THE UKRAINIAN SPEECH STIPUATED BY INTERFERENTIAL INFLUENCE OF THE RUSSIAN LANGUAGE

Volodymyr Trub

Institute of the Ukrainian Language of National Academy of Science of Ukraine
vul. Hrushevskoho, 4, Kyiv, 01001, Ukraine
trub44@ukr.net

The article discusses different types of deviations in the Ukrainian speech stipulated by interferential influence of the Russian language as a dominant member of a bilingual pair. The author analyses phonetic and lexical manifestations of the Ukrainian-Russian surzhyk in comparison with modern codified English borrowings, as well as inadequate loan translations. Particular attention is paid to instances of incorrect translation of Russian homonyms. The author believes that phonetic and lexical manifestations of surzhyk, incorrect loan translation and inadequate translation of Russian homo¬nymic lexemes are the most common types of deviations occurring in the Ukrainian speech under the influence of the Russian language.

Key words: deviations in speech, interferential influence, Ukrainian-Russian surzhyk, loan translation, borrowing, homonyms, incorrect translation.


THE INFLUENCE OF SOCIAL FACTORS ON THE PHONETIC SYSTEM OF THE UKRAINIAN LANGUAGE

Oksana Mykytyuk

National University «Lvivska Politechnika»
vul. Karpinskoho, 2/2, Lviv, 79013, Ukraine
mykytyukStek@ukr.net

Phonetic characteristics are reviewed in the context of standard-substandard forms opposition. The article describes the distinctive features of language melodic pattern, flexibility and vocality. The author reconstructs the features of phonetic norms of the Ukrainian language taking into account the sources of their fixation and realization. The Soviet heritage received by Ukraine after the collapse of the USSR in 1991, the Russian-language information space, the absence of the concept for language development in independent Ukraine stipulate the functioning of substandard phonetic characteristics.

Key words: social factor, phonetic system, norm, fixation source, deviation from norm.


VERBAL SELF-PRESENTATION IN THE SUBCULTURE OF UKRAINIAN FOOTBALL FANS

Iryna Protsyk

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
iprotsyk@yahoo.com

The article discusses distinctive features of forming football fan subculture and reveals specific elements of their verbal self-presentation. It describes sociolect of fans by way of charac¬terizing slang words, exclamations, collectors and signs. The texts which are sang or cried out during the game are systematized. The brightest elements of fan speech manifestations, namely slogans, rhy¬mes, catchwords and songs are reviewed. Football fan vocabulary includes the words formed as a result of widening the semantics of generally used words of the Ukrainian language, as well as those borrowed from English and Italian.

Key words: subculture, sociolect, slang, vocabulary of football fans, verbal aggression.


SOCIOLINGUISTIC PORTRAIT OF TOWNS AMVROSIEVKA AND YENAKIEVO: COMPARATIVE ANALYSIS

Iryna Kudreyko

Donetsk National University,
vul. Universitetska, 24, 83055, Donetsk, Ukraine
kudreyko@mail.ru

Language situation in the Eastern Ukraine has been viewed through the example of towns Amvro¬sievka and Yenakievo. Structural elements in the content of the notion «sociolinguistic portrait» have been singled out so that two cities named above could be compared. Based on the censuses of 1923, 1939, 1989, 2001 and surveys among schoolchildren and employed individuals it has been concluded that the Ukrainian language is becoming more prestigious among Ukrainian and non-Ukrainian speakers. The functions of the Ukrainian language are influenced by the absence of the Ukrainian-language mass media on the territory of Amvrosievka and Yenakievo.

Key words: sociolinguistic portrait of town, Amvrosievka, Yenakievo, national population structure, language situation.


THE UKRAINIAN LANGUAGE IN THE STUDENTS’ MILIEU (ODESSA UNIVERSITY STUDENT SURVEY RESULTS)

Anastasiya Velyka

Illia Mechnikov National University in Odessa
Frantsuzskyi Bulvar24/26, Odessa, 65058, Ukraine
anastasi86@inbox.ru

The article describes the responses of the students in higher education institutions as to the communication capacity of the Ukrainian language. The survey was based on 500 questionnaires. The students expressed their opinions on the language of communication at educational establishments, among peers, on their level of the Ukrainian language knowledge, communicative prestige of the Ukrainian language in the city and on whether it should be more prestigious to communicate in Ukrainian. The responses testified to the need of raising the prestige of the state language in the city. The author studies the reasons for declarative support of the official status of the Ukrainian language in Odessa.

Key words: sociolinguistics, language situation, language policy, official language, questioning.


THE ATTITUDE OF SPEAKERS TO «LVIV REGIONAL DIALECT» (THE MATCHED GUISE TECHNIQUE)

Olesia Palinska

National University «Lvivska Politechnika»
vul. Bandery, 32d, Lviv, 79013, Ukraine
palinska_o@yahoo.com

The article discusses the results of the experiment, conducted on the basis of matched guise technique, as to the attitude of speakers to Lviv regional dialect. The author believes that pilot survey about the existence of Lviv dialect held in 2010 among the representatives of different regions of Ukraine showed new mythologized concepts of responders. In the course of experiment conducted in 2011 the results were obtained as to the higher status of normative Ukrainian speech in comparison with Lviv variant.

Key words: regional dialect, matched guise technique, attitude to language, speech markers, idiom status.


LANGUAGE OF CITY AND VILLAGE: FORM AND CONTENT CONFLICT

Nadia Babych

Yuriy Fedkovych National Univeristy in Chernivtsi,
vul. Kotsubynskoho, 2, Chernivtsi, 58012, Ukraine
nadiya.babych@i.ua

The article considers an old dilemma: whether the Ukrainian speaking village, under conditions of economic reorientation, will become able to bring the Ukrainian language to cities or whether the Russian speaking city will make villagers, who come to city in search of work or education, shift to Russian. The problem has been topical ever since the abolition of serfdom in Ukraine back in the 19th century and 20-30s of the last century. The government should be interested in providing the language of autochthonic people with the state status as a unifying factor in a sovereign state. Legally accepted bilingualism triggers a number of negative social, demographic, individual and other problems which hinder the state integrating process.

Key words: language of city, language of village, mother tongue, language of international communication.


LANGUAGE CONSCIOUSNESS IN THE STRUCTURE OF DIALOGUE INTERACTION (IN SEARCH OF A UNIVERSAL RESEARCH PARADIGM)

Olena Borovytska

Kyiv National University of Culture and Arts,
vul. Shchorsa, 36, Kyiv, 01601, Ukraine
bolenar@mail.ru

The article explains the need for studying language consciousness as a translator of underlying meaning of the utterance under conditions of dialogue interaction. Dialogue is understood as speech substance with its structural and sociocultural features. Participants of the dialogue perform certain roles taking into account the knowledge on role, status and localization in space and time. Studying of deep structure of communicative considerations may be used in research of social in¬teraction issues. The author proves a necessity of applying phenomenological approach.

Key words: language consciousness, dialogue interaction, utterance, phenomenological lin¬guistics, sociolinguistics, psycholinguistics, communicative linguistics.


REPRODUCTION OF GENDER RELATED COMMUNICATIVE BEHAVIOR IN TRANSLATION

Anna Halas

Ivan Franko National University in Lviv,
vul. Universytetska, 1, Lviv, 79000, Ukraine
anna_halas@mail.ru

The article makes an attempt to define gender aspects presenting interest to Translation Studies scholars and drama translators. In particular, it discusses issues related to the functions of grammatical gender, influence of translator’s gender on his/her decisions and strategies as well as gender related communicative behavior. The latter has been viewed in detail based on the corpus selected from modern English-language drama. It has been concluded that insufficient attention to gender related communicative behavior may lead to unsuccessful translation decisions.

Key words: genderlect, communicative behavior, drama translation, grammatical gender, politeness category.


PRECEDENT PHENOMENA AND ARAB LANGUAGE SOCIOCULTURAL COMPETENCE (BASED ON CROSSWORD PUZZLES)

Oksana Sprysa

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
arabso@ukr.net

The article discusses regularities of precedent phenomena functioning (texts, statements, situations and names) in Arabic enigmatic text from the point of view of linguistic cultural studies, sociolinguistics and cognitive linguistics. Particular attention is paid to the analysis of universal and nationally specific component of sociocultural competence typical for Arabic linguistic and cultural community.

Key words: types of competence, sociocultural competence, precedent text, precedent phenomenon, crossword puzzle.


CONCEPT CHARACTER AS A SOCIALLY DETERMINED MENTAL MODEL

Oksana Hural

Ivan Franko National University in Lviv,
vul. Universytetska, 1, Lviv, 79000, Ukraine
govdox@yahoo.com

The article deals with the problem of cognitive modelling of a concept CHARACTER within the text of English postmodern novel. The concept CHARACTER is seen as a result of interaction of socially determined reader’s cognitive base and literary text. The subject of research is the linguistic cognitive mechanisms of concept reconstruction. The latter appears to be a gradual category. Thus, each cha¬racter occurrence in the text can be located on the scale between two poles: REALISTIC CHARACTER :: POST¬MODERN CHARACTER. The dynamics of character concept in postmodernist text is reviewed by means of schema theory. The article aims at more precise definition of the methods of constituent schema inference and formation, and the detailed description of compositional and thematic characteristic features of the concept POSTMODERN CHARACTER as a marked member of the opposition.

Key words: cognitive poetics, schema theory, concept, postmodernist text, narrative strategy.


LINGUISTIC GAME AS WAY OF COMMUNICATIVE INFLUENCE ON THE READER (BASED ON MASS MEDIA RESOURCES)

Natalia Tretyak

Ivan Ohiyenko National University in Kamyanets-Podilskyi
Maydan Vidrodzhennia, 1, Kamyanets-Podilskyi, 32300, Ukraine
tretyak24@yandex.ru

The author reveals multi-aspect nature of approaches towards describing this phenomenon stipulated by the role of communicative technologies in forming the influence on information consumer. The article characterizes phonetic and graphic, lexical and semantic as well as morphological ways of introducing linguistic game into the microstructure of newspaper discourse alongside with structural modification of linguistic game. Conclusions have been made as to the role of linguistic game in widening the opportunities for transforming information in the line «objectivity-manipulation».

Key words: linguistic game, newspaper discourse, communicative influence.


COMMUNICATION PARENTS-CHILDREN IN FAMILIES WITH DIFFERENT SOCIAL STATUS

Oksana Trumko

Ivan Franko National University in Lviv
vul. Universitetska, 1, Lviv, 79000, Ukraine
oksana_trumko@ukr.net

The article describes peculiar features of communication between parents and children in families with different social status, namely in the families of nobility representatives, village craftsmen and poor villagers. The author defines main communication tactics used by parents in the process of communication with children, as well as means of expressing them on lexical, morphological and syntactic levels. Analysis has been performed on the basis of Ivan Franko’s stories. The author believes that tactics of questioning, prompting to certain actions and providing of new information are common for all types of families. Tactics of instructing characterize the address of parents to children in craftsmen’s and poor villagers’ families. Tactics of opposition demonstrating and soothing are used by parents in craftsmen’s families.

Key words: family language, communication tactics, speech act, social status, Ivan Franko.


SOCIAL AND REGIONAL DIMENSIONS OF UKRAINIAN INTERJECTIONS

Nina Huyvaniuk

Yuriy Fedkovych National Univeristy in Chernivtsi,
vul. Kotsubynskoho, 2, Chernivtsi, 58012, Ukraine
nina_gujwanjuk@mail.ru

The article discusses social and regional dimensions of Ukrainian interjections in relation to specific features of their linguistic status. Conclusions and generalizations are made based on interjection lexicographical representation in dialectal dictionaries of the Ukrainian language. In particular, representation of interjections in Bukovyna dialects and the «Dictionary of Bukovyna Dialects» has been characterized. Tracing interjections in semantic and syntactic aspects according to dialect functioning regions presents an opportunity to outline their social and regional manifestations in the Ukrainian language.

Key words: sociolinguistics, language environment, interjections, dialectal lexicography, dialectology.


ON SCHOLARLY PRINCIPLES OF FORMING THE UKRAINIAN LATIN ALPHABET AS AN INTERNATIONAL CODE

Maksym Vakulenko

Vernadsky National Scientific Library
vul. 40-richia Zhovtnia, 3, Kyiv, 03036, Ukraine
maxvakul@yahoo.com

The article reviews the problem of introducing the Ukrainian Latin alphabet as a state language in international communication. Nowadays the state lacks a unified national standard of the Ukrainian Latin alphabet and suffers from discrepancies in the ways Ukrainian names can be written. The author applies scholarly approach to Ukrainian Cyrillic-Latin transliteration relying on world experience, international normative acts, national traditions and authentic author’s methods. Approaches to transliterating Cyrillic alphabet in previous periods have been taken into account.

Key words: Ukrainian Latin alphabet, transliteration, transliteration table, program «Ukrainian Latin Alphabet», transliteration committee.